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From a virtual "stage"
the jewel takes shape, passing through different stages which a superficial
observation would never notice. The words and images of the protagonists
in this special of the Italian craftsmanship tell "the quality details"
which represent the fundamental added value of the product made in Italy.
In the present climate of economic competition, in fact, quality is not
"extra" or a luxury but a strategic factor and a discriminating
criterion. Proposing an orderly workmanship, a particular finish, well-stoked
samples, patented patterns, certifications and guarantees, has become a
requirement involving not only the big trade names but also all the producers
and mainly those names, unknown to the end-consumers but oustanding in the
sector which provide partly-finished goods, claps, settings and gems. Should
we reason in terms of quality, it means starting from analysing the production
processes and the company distribution, to get to the perfection not only
of the product but also of the service, in a perspective of a permanent
improvement. Starting from the alloy composition down to the finished jewel:
that's a special story, precious in every stage.
| Monica Tappa 14th July 2003 |
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